Sponsor this guide

Neighbourhood-level placements · one advertiser per area · no pop-ups, no lead selling

This guide is free to read because Florida providers pay for the placements inside it. The families reading are not browsing. A parent on the dental tab is looking for a dentist this week; a parent at the end of the trusts tab has just realised they need an attorney.

Buy a neighbourhood, or the whole state

Readers tell us their ZIP code. Each placement holds several sponsors, each mapped to their own five-mile radius, and a family is shown the one nearest them. A Palmetto Bay center and a Fort Lauderdale center can both own the leaderboard — neither pays for impressions in the other's city.

Local is five miles around a ZIP you choose, or a list of ZIPs you name. Statewide shows everywhere no local sponsor covers, including to readers who have not given a ZIP yet. A local sponsor always outranks a statewide one inside their own radius, so buying local is never wasted — and buying statewide picks up everyone the local buyers cannot reach.

Five miles is deliberate. In Miami-Dade that is a real catchment: the families who can actually get to you. It is also why local costs a fraction of statewide, and why one slot can carry a dozen sponsors without any of you competing.

One advertiser per category within a radius. "Areas taken" counts neighbourhoods already sold in a placement — it says nothing about whether yours is free, so ask. Prepay three months and take 15% off either rate.

The three-month starter

Three months is the shortest run that tells you anything. Under that you are reading noise: a slow fortnight looks like failure, a school-deadline week looks like a triumph, and neither is true. So the standard buy is a quarter, prepaid, and it comes with the things that usually cost extra.

Three months of the sports tab locally works out at about $150 all in; the leaderboard statewide at about $890. After the quarter it continues month to month, cancel with thirty days' notice. A second location in the same placement is half price.

Sponsor the weekly newsletter

The newsletter goes to families who asked for it, opened it, and stayed. One sponsor per issue, named in the email itself and in the archived copy on the site, which keeps earning long after the send.

Add-ons

What sponsors get

• Exclusivity in your area. One advertiser per category within a five-mile radius — you are not stacked against three competitors on the same screen, and you never pay for a reader who cannot reach you.
• Contextual placement inside the section where families are making that specific decision.
• Reporting per ad: views, clicks, and click-through rate for your creative, not a site-wide average.
• Your own creative, or ours.

What sponsors don't get

• Mentions inside the guidance, the checklist, or the answers section. The editorial is not for sale at any price.
• Review or approval of anything we write.
• Any family's contact information. The newsletter list is never sold, rented, or shared — with sponsors or anyone else — and we don't broker leads.

Terms

• Three months to start, month-to-month after that, thirty days' written notice to cancel.
• Flat monthly fee, fixed in advance. Nothing here is priced per lead, per call, per patient, or as a share of revenue.
• Creative due five business days before the flight begins; PNG, JPG, or WebP at the sizes above, plus a destination URL.
• Invoiced monthly in advance. Placement goes live on payment.
• We decline some advertisers. No unproven treatments or cure claims, no supplement marketing, no multi-level marketing, no political advertising, and nothing that would mislead a family about what a program can do for their child.

Disclosure. Paid placements are labeled on every unit. A sponsorship is not an endorsement, and we do not verify advertisers' services or credentials. If this guide is published by an organization that also operates services listed in it, that relationship is disclosed here — edit this line to name it before you go live.